Perfect Strike began in Springfield, MO in 2010. We were tired of fishing jigs claiming to help catch more fish but not offering any real innovation in accuracy to help fishermen hone their skill.

Not just your typical fishing jig, Perfect Strike lures were carefully designed and crafted so that their surfaces cause them to rotate to the upright position and move forward as the hook is set, causing the hook to embed in the roof of the fish's mouth: the perfect hooking position. The perfect strike.

We want novice fishermen as well as the professionals to be able to have a good day on the water. So, whether it's your first time fishing or you're gearing up for the big bass tournament, our lures are made to ensure you don't lose that fish!